But is it possible to advertise for free? What about free social media and other sites where your business can get listed and gain visibility, for free? Can you really promote your products, services and brand for free online?
Tweet Want to start your own coffee shop but struggling to put your business plan down on paper? With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalise on its proximity to the University of Oregon campus to build a core group of repeat customers.
Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit. The company will operate a 2, square foot coffee bar within a walking distance from the University of Oregon campus.
The owners have secured this location through a three-year lease with an option for extending. The have also provided R1,4 Million of the required R1,7 Million start-up funds.
The remaining capital will be obtained through Bank of America commercial loans. The company is expected to grow sales revenue from R in FY to R in year three. Turn in profits from the first month of operations. Keys to Success The keys to success will be: Store design that will be both visually attractive to customers, and designed for fast and efficient operations.
Employee training to insure the best coffee preparation techniques. Marketing strategies aimed to build a solid base of loyal customers, as well as maximising the sales of high margin products, such as espresso drinks.
Mission Java Culture will make its best effort to create a unique place where customers can socialise with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town.
We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality.
Java Culture will invest its profits to increase the employee satisfaction while providing stable return to its shareholders.
How to Write a Funding Proposal Knowing how to write a funding proposal properly can make or break your business idea before it even gets off the ground. This is your chance to convince potential funders that your business is run efficiently, that it is accountable and that it can achieve the objectives it sets.
Company Summary Java Culture, an Oregon limited liability company, sells coffee, other beverages and snacks in its 2, square feet premium coffee bar located near the University of Oregon campus. The start-up loss of the company is assumed in the amount of R The company has secured a one-year lease of the vacant 2, square feet premises previously occupied by a hair salon.
The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business. The floor plan will include a square feet back office and a 2, square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms.
The space in the coffee bar will be approximately distributed the following way — 1, square feet i. Choosing the Right Location You need to really understand your customer before you can choose the right premises.
Accessibility conveniencevisibility and customer behaviour are the things to think about. The commercially zoned premises have the necessary water and electricity hookups and will require only minor re-modeling to accommodate the espresso bar, kitchen and storage area.
The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic.
Products Java Culture will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines.
The store layout, menu listings and marketing activities will be focused on maximising the sales of higher margin espresso drinks.
Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans.
The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar. Product Description The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc.A good coffee shop always needs good original material.
We will spend $6, every month to get the high quality foodstuff. The general and administrative expenses will be another big part of our financing plan. This is where a well-thought-out marketing plan comes in. Marketing a business typically involves advertising, word of mouth and promotional ideas.
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If you want to stand out, self-publishing will get you there. What if you remembered every useful digital marketing tool you came across?
That’s the goal here. This page is my ongoing library of digital marketing tools and resources. The simple coffee shop business plan example presented here can be used to help you get your own coffee shop business off the ground. The example follows the standard business plan layout, consisting of a single document divided into several sections.
An amazing list of 95 creative content marketing ideas with details, examples, and links. Get ideas and inspiration for your website, blog, or social media.